Case Study

Search Engine Optimization For Amrita Ahead,
Amrita University

Client Overview

Amrita Ahead University is an online education arm of Amrita Vishwa Vidyapeetham (Online Amrita), one of India’s leading private universities. The university offers undergraduate, graduate, and certificate programs across a variety of disciplines including business, technology, and healthcare. Amrita Ahead, despite its academic reputation, faced difficulties in getting visibility in search engine rankings, which affected student enrollment and traffic to the website.

Cart Xperts were approached by Amrita to improve their strategy, and make sure that Amrita was a top name for online education searches.

Low organic search traffic

Google's search engine results showed that the website was not very popular, as only a few pages appeared in the top 10.
Due to the competition with other online Universities and eLearning platforms, organic visibility was limited.

Technical SEO Issues

Slow page load speeds affect both the user experience and ranking in SEO.
Crawlability was affected by broken hyperlinks and issues with redirects.
The lack of structured information and schema markup in courses leads to poor search visibility.

Keyword & Content Gaps

This website was lacking high-ranking, targeted keywords. Its discoverability decreased.
The descriptions of courses and landing pages were not optimized to match search intent. This reduced their impact.
The limited use of content that provides information (blogs or guides) resulted in fewer organic links and engagement.

Backlink Deficiency

Low Domain Authority Due to the lack of high-quality backlinks coming from educational websites.
There is no structured strategy for link building to gain credibility.

Mobile & UX Issues

High bounce rates due to mobile responsiveness issues.
Absence of navigational clarity & CTA optimization for key pages.

Search Engine Optimization (SEO)

Conducting a technical audit in order to identify and correct SEO issues. CDN, lazy load, and image compression improved site speed. Fix broken links and improve search visibility using schema markup and XML Sitemap.

Keyword Research & On-Page SEO

Keywords with low competition and high volume were identified for online learning. Meta tags, course descriptions and landing pages were optimized to increase engagement and CTR. Strategic internal linking implemented to improve indexation and authority.

Content Marketing & Blog Strategy

Launched an online content hub that included SEO-friendly blogs about education, careers and industry insights. Use of videos, infographics and long-form articles to increase dwell time and engagement.

Link Building & Authority Enhancement

To gain quality backlinks, we partnered with blogs, educational forums and websites. Guest articles were published on top online education platforms in order to increase reach. Amrita Ahead was listed on reputable online course directories to enhance credibility and search visibility.

Enhancements to Mobile & User Experience

Redesigned mobile design to improve engagement and seamless browsing. CTAs optimized on landing pages for conversions. Improved website readability and navigation, providing a smooth user experience.

The Results

Measurable Growth & Higher Search Rankings

Our SEO and optimization strategies delivered excellent results. The organic traffic grew dramatically, and multiple keywords secured top rankings on Google. Our data-driven strategy has led to an increase in enrollment leads, a reduction in bounce rates and improved domain authority.

Increase in Organic Traffic 📈 in 10 Months.

100 %

Increase in The Rankings of Targeted Keywords on SERP.

10 %

Domain Boost