Case Study

Social Media & Brand Campaigns at Capital Hyundai

Client Overview

Capital Hyundai, a leading Hyundai dealer, is known for offering a wide range of Hyundai cars, providing customer-centric service, and having a strong market presence. The brand wanted its digital footprint to be enhanced through engaging social content and impactful campaigns on YouTube and Instagram.

Challenges

Low Engagement & Reach

Your website isn’t ranking, despite investing in SEO.

Brand Differentiation

Capital Hyundai is not the only dealership that posts similar content.

Lead Generation

Competitors with weaker offerings are outranking you.

Content strategy

The lack of a coherent content plan resulted in inconsistent branding and messaging.

Content Strategy & Branding

Created a calendar that aligned with Hyundai’s marketing objectives and industry trends.
Capital Hyundai created a voice for the brand and an aesthetic to reflect its premium positioning.
Increase engagement by using eye-catching creatives, animation, and video content in short form.

Instagram Engagement Boost

Launched interactive Instagram Stories and polls to increase audience interaction.
Implemented a strategy to showcase Hyundai vehicles, test drives, and customer testimonials.
Increased organic reach and brand credibility by partnering with local auto bloggers.

YouTube Video Campaigns

Produce high-quality video content, such as virtual showrooms, feature highlights, and customer experiences.
YouTube Ads targeting potential buyers using search intent and demographic information.

Lead generation & Conversion Optimization

Created YouTube and Instagram ads focused on test drive bookings, promotional offers.
Optimized landing page to collect leads and chatbot support integrated for instant inquiries.
Retargeting strategies were implemented to bring back users who engaged but did not convert.

Views

Views of the page are over 13,000 Per Month - The interaction rates on Instagram and YouTube skyrocketed because of improved content quality.

Growth

A 45% growth in followers- A well-planned schedule and influencer partnerships led to increased followers.

Leads

Increase of Leads through our media campaigns - Optimized advertising campaigns and CTA-driven content led to more test drive bookings.

Brand Recognition

Increased Brand Recognition & Visibility- Capital Hyundai's position as a trusted dealer in the region has been strengthened by campaigns.

Bringing Capital Hyundai’s Vision to Life on Instagram!

Conclusion

Cart Xperts transformed Capital Hyundai’s online presence by turning Instagram and YouTube to powerful marketing tools. The dealership was able to achieve significant growth in brand awareness and lead generation through strategic content creation, audience involvement, and targeted advertising.

Want to increase your brand’s online visibility? We’d love to discuss your digital strategy and how we can help you!