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Case Study
Enhancing Brand Awareness for Amrita Online Through YouTube Influencer Marketing
Client Overview
Amrita Online, the digital education initiative of Amrita University, sought to increase its brand awareness and reach a wider audience for its online programs. They partnered with CartXperts to leverage YouTube influencer marketing to enhance credibility and engagement among potential students.
Objectives
01.
Enhancing Brand Visibility
Boost brand visibility and awareness for Amrita Online.
02.
Building Credibility & Engagement
Drive engagement and credibility through influencer-generated content.
03.
Increasing Student Enrollments
Increase inquiries and enrollments in online programs.
04.
Strengthening Online Presence
Expand Amrita Online’s reach through strategic influencer collaborations and digital marketing initiatives.
Strategy & Execution
Cart Xperts developed a data-driven influencer marketing campaign to target relevant audiences interested in higher education and online learning. The strategy involved:
- Identifying and collaborating with niche YouTube influencers in the education domain.
- Creating engaging content that highlighted Amrita Online’s courses, USPs, and benefits.
- Optimizing video content with strategic CTAs to drive audience interaction.
Featured Videos
Below are the videos created as part of the influencer marketing campaign:
Results
01.
Increased EngagementThe campaign led to a significant boost in video views, comments, and shares.
02.
Higher Brand AwarenessAmrita Online saw a rise in organic traffic and social media mentions.
03.
Improved Lead GenerationThe video contributed to an increase in inquiries and potential enrollments.
Conclusion
By leveraging YouTube influencer marketing, Cart Xperts successfully helped Amrita Online strengthen its digital presence and reach the right audience. The campaign’s success highlights the power of influencer partnerships in the education sector.