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Case Study
Sirius Digitech - A Digital Transformation by Cart Xperts
Client Overview
Sirius Digitech, formerly known as Adani AI Labs, is a pioneering force in industrial AI and sovereign cloud services. The company, a joint venture of Adani Group with Sirius International Holdings, is committed to revolutionizing business through AI-powered innovations.
Challenges
01.
Website Redesign
Redesign of the website structure in line with their new branding.
02.
AI Product Content
Create engaging and informative content that highlights their AI-driven products.
03.
B2B Decks
B2B decks are a tool that allow seamless interactions between companies.
04.
Demo Videos
They can showcase their technology by producing high-quality product demo videos.
05.
Case Studies
Redesigning case studies in order to communicate their past successes effectively.
06.
Social Media
Manage their social media presence to ensure consistent engagement.
07.
WFES 2025 Page
Building a captivating landing page to promote their participation in the prestigious WFES 2025 Abu Dhabi, as well as an informative eBrochure.
01.
Restructuring Websites & Content DevelopmentSirius Digitech, ensuring a seamless user experience. The development was done by the in-house team. However, we played a crucial role in strategizing architecture and UI/UX design, as well as content, to create a platform which reflects Sirius
02.
B2B DecksDigiTech communicate its value proposition effectively. These decks featured company overviews and service breakdowns as well as industry use cases and client testimonials. They were designed for clarity and impact. They strengthened corporate relationships and simplified business communications.
03.
Demo VideosOur creative team created compelling demo videos to visually communicate the impact and benefits of their AI products.
04.
Case Study RestructuringSirius Digitech had case studies, but they needed refinement. We structured the case studies strategically to make them more impactful, readable and persuasive. This ensured that their potential clients could easily grasp their success stories.
05.
Social Media ManagementOur digital marketing team took over their social media strategy, curating content, designing posts, and optimizing engagement to establish Sirius | Digitech as an authority in AI-driven solutions.
06.
WFES Abu Dhabi 2025In preparation for their participation at the World Economic Forum Summit 2025 (WFES) in Abu Dhabi we developed a highly-converting landing page that showcased their role in AI Innovation. A eBrochure with informative content was also designed to support their participation at the global event.
01.
A new brand perception emerged
Sirius | Digitech emerged as a futuristic, AI-powered entity with a strong online presence.
02.
Enhanced customer engagement
The new website, structured case studies, and demo videos helped attract and inform the right audience.
03.
Improved B2B relationships
The introduction of the B2B Decks facilitated smoother corporate interactions and lead generation.
04.
Global recognition at WEFS 2025
The event-specific marketing efforts amplified Sirius | DigiTech's impact on an international stage.
Conclusion
At Cart Xperts, we don’t just build digital assets–we create immersive experiences that amplify brands. DigiTech stands as a testament to our expertise in digital transformation, branding, and strategic marketing.